July 25, 2011 Published by Peter

Hi World

So here is the main concept I will be pitching tomorrow to Cinemagic! They are a Belfast-based film festival that in recent years has expanded internationally and now has annual festivals in Los Angeles, New York and beyond. A number of high profile actors are involved in the development of the scheme including Pierce Brosnan, MTV’s Laura Whitmore and Liam Neeson. They came to redjumpermedia after a recommendation from a board member and I was bestowed the pleasure of transforming their old brand into something that reflecting their mission a little better. (With help from another creative).

I will post up the full rationale behind it when Ive more time, but with the pitch being tomorrow, all hands are on deck preparing screens and print outs..

I wanted to created a brand that encompassed the personality of the brand, the creativity, the youthfulness, but also its international and professional elements – also I wanted it to look hot as it has to carry across three continents and alot of literature and marketing material

Here is some photos of cinemagic in action! >

Here is their current logo>

And here is the final and main concept I will pitch tomorrow (although I am undecided as to whether or not some shading should be added.. particularly to the dark charcoal bits

Peter