July 13, 2011 Published by Peter

Hi world

Here are the final brand concepts I came up with for ex- BBC director of operations, Stephen beckett. His firm is named after his initials, GSB and after seeing some of my past concepts, he wanted the use of circles to create a symbol. Originally I set about trying to incorporate all three letters into a symbol but this took away from the simple and cleverness I always look for, and added too much clutter.

In the end, I went for a ‘G’ symbol, made up of circles, and the lovely (if I don’t say so myself) arrow pointing upwards, tying in nicely with Stephen’s company tagline of ‘Forward Thinking Consultancy’.

The arrow made from circles is really transferable and so next week I hope to post up some proper photos of the business cards we had printed with the symbol in a nice UV spot

Peter